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At notNeutral, we create objects that are a part of the rituals of our everyday lives. We love to tell stories, and instill our products with the ideas, culture, and history their designs are based on.

In our process, we do not discriminate between the ornament and the object. The surface and the shape inform each other; both are imbued with narrative qualities that determine the look and feel of our work. With rigorous attention to form, pattern, and function, our products demonstrate unwavering attitude and conviction.

Founded by the award-winning multidisciplinary design firm Rios Clementi Hale Studios, notNeutral creates bold, idea-based, accessible objects for the everyday modern lifestyle. Blurring the boundaries between the figural and abstract, and the decorative and functional, the pieces we design are durable, playful, and imbued with a clever take on the ordinary that is unquestionably not neutral.